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This category can only be viewed by members. To view this category, sign up by purchasing Level 5 Learning Course.

AI in KAM

Artificial intelligence is rapidly changing the way Key Account Managers work, creating new opportunities to improve productivity, insight and customer value. In this practical webinar, Richard Brooks demonstrates how AI can support every stage of the KAM process, from account research and planning to stakeholder analysis, meeting preparation and workflow automation. Through real-world examples and…

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This category can only be viewed by members. To view this category, sign up by purchasing Level 5 Learning Course.

The alignment imperative: Solving the #1 challenge in Key Account Management (Part Two)

What is the biggest barrier to successful Key Account Management? According to Denise Freier and

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The Hidden Multiplier in Strategic Accounts

What separates truly strategic accounts from those that simply carry the label? And what is

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Latest bulletins

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In a world defined by constant disruption, accelerating change, and increasing complexity, the role of Key Account Management has never been more critical. The latest

The Q1 2026 edition of the AKAM Bulletin brings together four timely and practice-led perspectives on how Key Account Management must evolve to remain credible,

Events

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September 2026
Sep 04
04 September 2026
AKAM KAM of the Year - Open to All!

Everything you need to know to put your best foot forward for KAM of the Year.

Free
Find out more
October 2026
Oct 02
02 October 2026
How to manage the KAM ecosystem

With Professor Stefan Wengler, Hof University. More information coming soon!

Free
Find out more
November 2026
Nov 06
06 November 2026
Understanding your key customers, why surveys will never work!

This webinar challenges the traditional approach to customer feedback and replaces it with something far more powerful and practical.

Free
Find out more

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