AKAM Bulletin out now!

Including:
Embracing the silos for KAM
How ‘time congruity’ impacts KAM: research
Quarterly Business Reviews (sigh)
The essence of K/GAM programme design
Plus more!
FREE Webinar open to all

Have you got the right ingredients for KAM? @ 11.15 am – 12.15 pm (GMT) 4th April
If one ingredient is missing or the proportions are wrong, you’ll fail.
So which are the critical ingredients to build and implement a strong KAM Programme?
KAM of the Year Award!

Who will be Key Account Manager of the Year?
The AKAM judges are in the final stages of deciding!
Announcement on 28th March in Munich (and here by 31st)
Upcoming Events
Workshops, conferences, and webinars designed to help you grow your KAM expertise, connect with like-minded professionals and advance your career in KAM.
What are the critical ingredients to build and implement a strong KAM Programme?
Learn More »This webinar will explore the challenges suppliers face when they build KAM programmes and suggest a more robust approach that might be considered to ensure higher impact results.
Learn More »Trying to avoid Procurement is not only pointless, it’s actually counter-productive! But when you understand how Procurement thinks and operates, you can work with them instead of trying to beat them and ‘win’.
Learn More »KAM Qualifications and Development
How can you prove your KAM expertise? Whatever stage you are at, one of AKAM’s two in-work, online routes to qualification will bring real benefit to your career.


PostGraduate Certificate
January – September
The first Postgraduate qualification purely in KAM!
Online and globally accessible!
PostGraduate Diploma
January – September
The next level of qualification for career-minded key account managers! Launches 2026



Professional Diploma
Designed for experienced key account managers.
Advance your career, demonstrate your expertise!
Read our qualifications brochure to find out more!
Join AKAM now! Corporates and individuals all welcome
Tap into AKAM’s activities and resources to keep yourself, your key account managers and KAM in your organisation and alive and winning. You need all the ammo you can get to stay at the top of the game with key accounts!
AKAM brings members new ideas and tools to deliver the ideas. We test old concepts and find new ways of presenting established thinking. And AKAM isn’t afraid to call out inappropriate approaches and challenge unfounded expectations. You become part of a virtuous learning circle when you join AKAM.
Our network of key account managers and KAM programme leads in 70+ countries offers a huge fund of experience and knowledge that AKAM shares with members in myriad ways. As a hub dedicated to KAM, AKAM is the place to come to for insight, support, advice, inspiration and reinvigoration.





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Join AKAM today and become part of a global community dedicated to Key Account Management excellence. Whether you’re a seasoned practitioner, just starting your KAM journey or leading a programme, AKAM offers the resources, connections, and support you need to succeed.