Most organizations rely on customer surveys to understand their key accounts. The problem? Surveys measure sentiment after the fact. They rarely change behavior, strengthen relationships, or drive strategic growth.
This webinar challenges the traditional approach to customer feedback and replaces it with something far more powerful and practical.
If you want practical ways to strengthen customer partnerships, increase advocacy, and design a KAM structure that performs consistently at scale, this webinar will give you the thinking and tools to do it.
By attending this webinar, you will:
- Creating champions and advocates within your customers
- Getting your customers to set their own measures
- Effective organisation for building customer satisfaction
- The issues to kill!
- The customers to drop!
- Scaling KAM organisations without needing Superheroes!
Speaker:
Richard Vincent
Visiting Fellow and Cranfield University and Grad and Post-Grad Lecturer at various Universities.
Initially an engineer in the UK MoD, ~30 years at HP and Hewlett Packard Enterprise last role there was as the Global OEM (KAM) Business Operations Manager for Hewlett Packard Enterprise Storage, working with global customers such as IBM, Fujitsu and Oracle. Now a Visiting Fellow and post-grad lecturer at Cranfield and other universities.
