Bulletin Q4 2025
This edition explores some of the most critical questions shaping the future of Key Account Management: What do Key Accounts really value? How corporate foresight
This edition explores some of the most critical questions shaping the future of Key Account Management: What do Key Accounts really value? How corporate foresight

In this follow-up to the popular first session (watch the first webinar here), Denise Freier

You’ve got your KAM strategy—but is your system set up for success or headed for
Every great story has a hero—but the hero never succeeds alone. This session by Adrian Davis will explore how KAM is truly a team sport and why cross-functional teams must be developed and trained together to create transformational value.

It's time for the Annual AKAM Forum. Let's meet up! 19th - 20th March, 2026.

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Stay focused and current with the expert knowledge and practitioner experience you’ll find in the AKAM Bulletin. Every two months you’ll get an injection of KAM news, thought-provoking articles and tools/ideas you can utilise.