Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique further discuss the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.

Every great story has a hero—but the hero never succeeds alone. This session will explore how KAM is truly a team sport and why cross-functional teams must be developed and trained together to create transformational value.

Block Your Calendar - The Event You Won’t Want to Miss Next March, London becomes the epicentre of KAM. On 19th and 20th March 2026,…