Everyone involved in KAM knows the buzz of a hard-won ‘Yes’, and the sting of a ‘Not now, thanks.’ This masterclass by Kim Arnold shows you how to get clients and stakeholders (happily) on your side – whether that’s in greenlighting a project, signing off a budget or simply agreeing to a meeting without endless follow-ups.
Expect real life stories, rapid-fire exercises and interactive frameworks as Kim Arnold lifts the lid on the behavioural science behind influence. You’ll dive into the iconic research of Nobel Prize-winner Daniel Kahneman and persuasion legend Dr Robert Cialdini, to discover how principles like Liking and Scarcity can unlock stalled conversations, boost internal buy-in and help you grow accounts.
You’ll learn:
- Why people really say no
- The small shifts in language, framing and timing that dramatically increase your chances of a yes
- How to use AI to enhance your influence, not dilute it
Speaker:
Kim Arnold
Email Attraction
Kim Arnold is one of the world’s leading authorities on persuasive communication and influence – the expert leading organisations call when they need to stand out in crowded markets and win more business.
As founder of the consultancy, Email Attraction, she works with big names across the world including Meta, EY, AstraZeneca and The Wall Street Journal. An ex-marketer, she’s hooked on using behavioural science to boost results, and fascinated by how to harness AI effectively in a world of overwhelm.
Kim is the author of the award-winning, best-selling book Email Attraction – Get What You Want Every Time You Hit Send, and has been featured in Forbes, the Financial Times and on BBC Radio.
