Shift from firefighting to forward planning by building account strategies that truly resonate with your customers.
Hosted by FedEx’s Tim Mueller, you’ll learn how to move beyond transactional selling and build compelling, value-based narratives that speak directly to your customers’ business priorities.
Instead of just pitching, you’ll discover how to create strategic storylines that resonate with decision-makers.
Tim will share proven methods and tools that help account teams uncover what really matters to their customers, align internally around those goals, and build stronger, more credible relationships.
Drawing from hands-on experience and real examples, the session will equip you with fresh thinking, step-by-step guidance, and actionable techniques to position you as a trusted advisor rather than just another supplier.
Key Topics:
- Building value-based storylines with key differentiators, winning over the competition.
- Improving performance management through advanced processes.
- Leveraging your KPI’s in high-volatility markets.
Speaker:
Tim Mueller
FedEx Express, Manager Business Development Worldwide
A seasoned people & business growth strategist with a proven track record in strategic transformation, market expansion, and sales enablement. He has led high-impact initiatives across logistics, e-commerce, and healthcare, including the successful integration of TNT and large-scale programmes supporting over 4,500 sales professionals.
