AI will not replace key account managers. But the KAMs who learn to use it well will replace the ones who don’t.
This practical, fast-moving session cuts through the hype and shows you exactly where AI earns its place in the modern KAM workflow, with live demonstrations of tools built for account management.
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What we’ll cover:
- Where AI actually is right now. A grounded, jargon-free tour of what the technology can and cannot do in 2026, with the stories and examples that matter.
- How business is really using it. The use cases that are already delivering value, and the ones quietly destroying trust.
- What it means for KAM specifically. Account intelligence, stakeholder mapping, value-proposition benchmarking and day-to-day productivity, plus a look at tools we’ve built for key account managers.
Who it’s for:
- Key and strategic account managers
- Sales and commercial leaders
- Anyone curious about AI, whatever your starting point
Attend this webinar and you'll leave with:
- A clear view of what’s hype and what’s useful
- Prompt templates you can use on Monday morning
- Practical KAM use cases you can apply to your own accounts
Speaker:
Richard Brooks
Author of AI Strategy for Sales Teams (Kogan Page, out July). Visiting Fellow at Cranfield.
Richard Brooks is Managing Partner at Value Matters and co-author of AI Strategy for Sales Teams (Kogan Page, 2026). Drawing on research at Cranfield School of Management and decades of frontline commercial experience, he helps businesses build better, value-based propositions and put AI to work across the sales motion.
