Session information coming soon!
Speaker:
Stefan Wengler
Hof University
Stefan Wengler is a Professor of Marketing & Sales and Head of the Research Center “Empirical Reseach & User Experience” at Hof University, Germany. He has specialized on Digital Transformation in Sales, Key Account Management and User Experience in smart devices/autonomous vehicles.
Moreover, Stefan Wengler consults companies in the area of strategy and management – with a strong focus on value creation and sales excellence.
