Highly Effective Key Account Teams: Know-how

CPD certified!

Successful completion of this topic track will earn you 5 CPD points. See more information below.

To succeed with your key accounts, it is essential to have strong, aligned teams that work together to efficiently and effectively deliver your value proposition. This results in lower costs and creates higher value to both customers and your own organisation.

Achieving such teamwork is challenging in dynamic environments where market transform, customer demands change and within your own organisation people move in or out of your team. Add to this the complexities of international working and different mindsets held by functional managers and the hurdles are clear. Yet top organisations do operate top key account teams. This provides them with an implementation advantage and preferred supplier status.

The objectives of this ‘track’ through relevant items in AKAM’s Member Resources is are to:

Provide you with a strong understanding of the importance of team alignment and customer focus within key account management
Empower you to examine how teams you operate with, and in, perform, using well-researched principles that have been found necessary for effective teamwork
Make you aware of some of the tools and approaches that you can use to raise the performance of teams.
Provide you with improved know-how to provide effective leadership of key account teams

By following the ‘track’ you can quickly pick up approaches and understand behaviours that experience, best practice and research have demonstrated to be effective. You will also be able to gain valuable CPD points if you desire these.

The materials will take five hours to complete. This is worth 5 CPD points.

You will then be able to start using some of these ideas immediately. Others need more planning but you will have insights to help.

The materials have been handpicked from the vast array of content that is available through AKAM on this site. You will find materials by academics, consultants and practitioners. Some have been taken from wider publications and bulletins and hence have page numbers that do not start at 1. Some recorded webinars are included. Whilst these do not allow interaction, they are highly relevant.

Remember, no account plan or strategy has ever delivered value without effective teamwork.

Each element within this learning track is followed by a short, simple quiz, designed to establish that you have covered all the material. They are linked to the system which allocates your CPD points. Upon successful completion, you shall receive a certificate via email that you can use to evidence your continuous professional development.

You can access all the material without completing the quizzes, but you won’t gain CPD points if you don’t complete these quizzes, scoring at least 60% on each.

If you fall short, yet wish to gain the CPD points, don’t worry, you can easily go through the material again and retake the quiz.