Terminology Matters

Developing KAM programmes, Implementing KAM, KAM as a corporate strategy, KAM definition, Key account teams, Organisation and structure

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What is a KAM team? You may be perfectly clear, but do your colleagues and your customers agree? AKAM’s Forum of KAM programme leaders identified four different group of people, all called ‘the KAM team’. Which means that you can have been talking about the team completely at cross purposes with someone who sees it very differently.…

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