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Home » Key account manager competencies and attributes » Page 7

Key account manager competencies and attributes

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Papers and articles

Harnessing and growing supplier innovation

This customer-focused research is full of insights into the complementary side of KAM – Supplier Relationship Management (SRM). How prevalent is SRM? What is it, how does it work? Do you know your customers’ approach to SRM? This report on SRM in 360 companies across all major sectors is packed with vital statistics e.g. over 90% of…

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Papers and articles

KAM in the coronacrisis

Key Account Managers play pivotal roles in securing smooth business operation in a crisis period. You control a major part of your company’s business and much depends on you to help your company and your customer cope with the difficulties. Communication with your accounts is crucial: one customer said ‘You can always tell a good key account manager from a…

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Webinar

What makes a high performing key account manager?

High-performing Key Account Managers  How do you get to be Key Account Manager of the Year? Becoming Key Account Manager the Year can be a great boost to your confidence and your career. This webinar gives clear guidelines on the kind of performance that would make you a winner and how to convey that to…

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Member Resources

Creating KAM value

The value key account managers bring to their employer may be obvious, but is the value they bring to their customer equally clear? The relationship will die if there isn’t enough value for the account, and yet this key element is often overlooked. Dominykas Cibulskas and Richard Illsley talk about what value in KAM means…

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Podcasts

Traits of high performing key account managers

Alistair Taylor introduces this discussion on what competencies and personal attributes make for high performance in KAM. Capita’s Mike Green and AKAM’s Diana Woodburn see the emphasis shifting from the ‘push’, selling approach towards the ‘pull’ strategy of KAM, requiring more personal attributes like curiosity, emotional intelligence and influencing – and a great deal more.…

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