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Home » PostGraduate Certificate

PostGraduate Certificate

The first university accredited qualification purely in Key Account Management!

Totally online! January - September

Designed for working professionals: Immerse yourself in a dynamic learning journey that fits your schedule. Access online lectures, engage with KAM experts, and benefit from our partnership with TU Dublin.

Elevate your career in Key Account Management today.

Apply for 2026 between 1st September - 11th December 2025

• Access content online to fit your schedule

• Engage in expert lectures, practical assignments, and workshops

• Unlock career opportunities

Fee: €3500 (No extras)

Apply now

*Applicants should preferably have a first degree. If not, please complete the application form as fully as possible and we will instruct you on the next steps. 

Enhance your career prospects with focused KAM insight

Flexible Learning

Study at your own pace with online lectures and live tutorials.

Expert Lecturers

Learn from renowned industry specialists and thought leaders.

Transferable Credits

Earn 30 European Credit Transfer points for future studies.

Practical Assignments

Apply theory to real-world scenarios with hands-on assignments.

Course overview

Jan - March
April - June
July - September

Module 1: KAM Essentials

Each session involves questions, exercises, and a reflective piece for real-world application.

1.1 Introduction to Key Account Management
Tutorial
1.2 Key account relationships
1.3 The role of the Key Account Manager
Tutorial
Assignment: exercises and reflective report

Module 2: Business analysis & strategic planning

Analyze customer-supplier dynamics, shape strategies, and demonstrate understanding through a strategic account plan.

2.1 Business environment analysis
Tutorial
2.2 Strategy and value development
Tutorial
2.3 Strategic account planning
Assignment: strategic key account plan

Module 3: KAM Implementation

Lectures feature questions, exercises, and reflective writing for improved KAM performance.

3.1 Selling and business development
Tutorial
3.2 Marketing in KAM
3.3 Organisational effectiveness
Tutorial
Assignment: exercises and reflective report

Frequently Asked Questions

Who should apply?
  • Less experienced, new and aspiring key account managers, or other functions looking to switch.
  • More experienced key account managers who have missed out on KAM training and education and/or those wanting a career-relevant, high–quality, university-accredited qualification.
  • Account managers, whether in a commercial or not-for-profit  organisation.

As a Postgraduate course, applicants should have a Level 8 first degree, minimum grade 2.2, in any subject. 

What if I don't meet the degree requirement?

There is a route for Exceptional Entry but you will need to supply extra information about your education and experience. 

What do I get?
  • The first academically-accredited qualification in KAM worldwide.
  • Top-quality lecturers in specialist subject areas – academic rigor guaranteed.
  • AKAM membership and access to practical and academic reference materials in Member Resources, throughout the course.
  • 30 European Credit Transfer points (ECTS) which may be used for entry to further postgraduate qualifications in TUDublin and other Universities.
  • Increased attractiveness to employers and enhanced career prospects.
How does it work?
  • The course is part-time and entirely online. You can access recorded lectures by our team of subject matter experts whenever you like, as often as you like. Lecturers will pose questions and set short exercises throughout each of the 3-hour lectures.
  • The programme consists of three Modules of 8 or 9 lectures each, released in TUDublin’s virtual learning environment – BRIGHTSPACE – generally on a weekly basis. Plus two live online tutorials per module. 
  • Module assignments consists of the collection of your responses to the in-lecture exercises, reflective reviews of KAM in your organisation, and a complete strategic account plan for Module 2.
  • You should allow a significant amount of time for reading, self-study and research/exploration of KAM practice in your organisation.
So how do I apply?
  1. Check if you have your degree certificate and, if it’s not in English, you’ll need an authorised translation of it. If you are applying for exceptional entry, get your CV and references together.
  2. Complete the application form and upload your degree certificates and translations. If you are applying for exceptional entry, complete the additional details and upload your extra documents.
  3. Wait for confirmation that your application has been accepted. 
  4. Pay the course fee of €3,500 euros (by card or direct to bank) and receive the Student Handbook containing everything you need to know.
  5. TUDublin will register you as a student and send you a student number, dedicated email address and access to the learning platform Brightspace.  
  6. You will be emailed with details of the introductory online tutorial (date in Student Handbook) and you’re off!
Where can I get help?

Email your query to [email protected] and we’ll get back to you as quickly as we can.

Student feedback

“It was an excellent journey to enhance the knowledge in key account management while also learning on how to properly apply the theory in practical cases. With interactive lectures, tutorials to share experiences and a deep dive on creating an efficient account plan, the course provides all the necessary resources to boost the key account management program in your organization.”
Santiago Medina
Santiago MedinaColombia
“The PGCert in KAM is a must have course for current strategic and key account managers or broader thinking commercial individuals wanting to develop their career in Key Account Management. The wealth of knowledge and expertise shared by the teaching team during lectures and tutorials is invaluable. It is undoubtedly worth the extra effort required and opens the door to the opportunity to pursue further academic study.”
Rafi Habibian
Rafi HabibianLebnnon
“I was really able to expand my knowledge about the KAM role, strategies, and best practices to be a successful KAM and KAM organization. I am very thankful that I had the opportunity to attend this online course and all that I was able to learn to improve my capabilities as a KAM and also to take back to my leadership to help further improve our entire KAM organization for the benefit of our company and the customers we serve.”
Monique Esmay
Monique EsmayUSA
“I am really grateful for this offering, it was way beyond my expectation. The quality of education is high and appropriate for what I do as a Key Account Manager, and it has broadened my knowledge of the type of work I do and the role I play in my organization”
Samuel Mmusi
Samuel MmusiSouth Africa

Your path to success

1. Complete the online Application Form

2. Once accepted, pay €3,500 Fee (No Extras)

3. Receive your TU Dublin login details

4. Dive into Engaging Modules on Brightspace

Meet our expert faculty

PRINCIPAL LECTURER

Dr Diana Woodburn

The Association for Key Account Management

KAM
SPECIALIST

Alistair Taylor

BrightBridge Consulting

FINANCE
FOR KAM

Dr Louise Gorman

Technological University Dublin

MARKETING
FOR KAM

Dr Lesley Murphy

Technological University Dublin

ACCOUNT BASED MARKETING

Rob Leavitt

ITSMA Momentum

Still have questions?

[email protected]

Dr Anthony Paul Buckley
Programme Director, Postgraduate Certificate in Key Account Management. Assistant Head, School of Marketing

[email protected]

Dr Diana Woodburn
Chairman, Association for Key Account Management

www.tudublin.ie

College of Business, Technological University Dublin City Campus - Aungier St D02 HW71, Ireland

Contact Us

Take the next step towards developing your potential in Key Account Management

Secure your place today

Application Deadline: 11th December

Once your application is accepted, you’ll need to pay the €3,500 fee, no extras (payable by card or bank transfer to AKAM).

You’ll then receive the student registration number for TU Dublin and your log in details for the programme modules on the Brightspace platform.

Apply now

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