Operational KAM is easy, alignment is not!
Friday 17th February 2023
12:15-1:15 p.m. CET/11:15-12:15 p.m. GMT
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In this webinar, Cedric Roesler shares what he found about the current issues with KAM implementation. Through identifying the problems he’ll shows a path through the ‘undergrowth’ that leads to success.
- KAM partnership operational roll-out is not a major difficulty any more, however…
- Internal alignment needs to be regularly assessed and monitored

- External alignment between partners is a cornerstone of KSAM – and a major cause of failure
Dr Cedric Roesler
Dr Cedric Roesler, Managing Partner, Xseed Group and Academic Director of the Key Account Development program at Ecole des Ponts Business School in France
Cedric has recently gained his PhD in KAM, reporting on his research into causes of KAM failure and success.
Hosted by:
The Association for Key Account Management
For more information:
Email [email protected]
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