What does it take to move from protecting revenue to actively creating value in your key accounts? And how can account strategy become a true driver of growth rather than just a planning exercise? This session with Tim Mueller explores how Strategic Account Management can shift from a defensive mindset to a proactive, value-based approach.…
Steering the customer experience It’s in your own interest Working as Key Account Managers means that you are constantly moving your scope from the bigger picture, to the smaller. You need to manage the long-term strategy as well as tactical and operational challenges in order to keep a smooth partnership with your customers. Many people…
Are you extracting the true value from your key business relationships?
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