Plan to win: Boost your value with an effective strategic planning process

Alignment & agility, Stakeholders, Strategic key account plans, Value creation & co-creation, Value propositions, Value quantification

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What does it take to move from protecting revenue to actively creating value in your key accounts? And how can account strategy become a true driver of growth rather than just a planning exercise? This session with Tim Mueller explores how Strategic Account Management can shift from a defensive mindset to a proactive, value-based approach.…

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Plan to win: Boost your value with an effective strategic planning process

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 337 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 337+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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