KAM behind the scenes

Customer centricity, Developing KAM programmes, Implementing KAM, KAM as a corporate strategy, Transitioning to KAM

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What really needs to be in place before you launch a Key Account Management programme? And what happens if you move too quickly? In this practical session, Armelle Dupont shares hard-earned lessons from building and reshaping KAM programmes across multiple organisations. Rather than focusing only on methodology, this webinar explores the foundations that must be…

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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KAM behind the scenes

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 337 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 337+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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