Have you got the right ingredients for KAM?

Key account manager competencies and attributes, Key account manager role

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What separates a good KAM programme from a great one? In this practical and insightful session, KAM expert Olivier Rivière unpacks the six essential ingredients for implementing Key Account Management that works at scale, across functions, and with measurable impact. Drawing from extensive experience in complex sales ecosystems, Olivier explores strategy, culture, skills, governance and…

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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Have you got the right ingredients for KAM?

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 324 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 324+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

Individual membership

For Key Account Managers and Programme Leaders

Corporate membership

For organisations and educational institutions

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