From relationships to real-world implementation

Key account manager role

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Everyone talks about relationships in KAM—but can you actually turn them into real-world results? Flavio Ferracuti of STAAR Surgical explains why many relationship-driven strategies fail in practice and reveals the proven steps to transform strong relationships into tangible success. Listen and learn to implement effective KAM today.

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With Flavio Ferracuti Director of Sales Operations, STAAR Surgical

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Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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From relationships to real-world implementation

Or listen to the audio-only version below:

Ready to listen to more podcasts?

Access over 324 additional KAM resources!

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

You have successfully completed this development track.

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Congratulations!

You have successfully completed the development track.

You shall shortly receive your certificate by email.

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