Looking Ahead- How Corporate Foresight Can Strengthen KAM

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In this forward-looking piece, Christian Lautenschlager and Nektarios Tzempelikos explore how corporate foresight can elevate Key Account Management from reactive problem-solving to strategic partnership. The article introduces foresight-driven KAM as a practical way for account teams to anticipate change, co-create future solutions, and build deeper trust with key customers. With clear examples and simple tools,…

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Looking Ahead- How Corporate Foresight Can Strengthen KAM

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 332 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 332+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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