An Open Letter to Supplier CEOs- Your KAM Strategy is Broken (And Only You Can Fix It)

KAM as a corporate strategy, KAM leaders and champions, Leadership & influencing, Team management & leadership, Value creation & co-creation, Value propositions, Value quantification

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In this direct and challenging article, Mark Davies argues that many KAM programmes are failing not because of poor execution, but because leadership has underestimated the scale of change required. Written as an open letter to CEOs, the article makes the case for moving beyond traditional relationship-led KAM toward a truly value-based model. Drawing on…

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An Open Letter to Supplier CEOs- Your KAM Strategy is Broken (And Only You Can Fix It)

Membership Required

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Not a member? Sign up to access this and over 332 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 332+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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