Unlocking the SAM journey

Account Based Marketing (ABM), Executive Sponsorship, Organisation and structure

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Dominique Côté underscores the importance of KSAM in responding to the disruptive, fast-changing landscape She identifies three essential elements for success: Creating a Center of Excellence (COE) Securing Executive Sponsorship Integrating Account-Based Marketing (ABM) She explains what they mean and why they matter so much. Each of them plays a vital role in enhancing KSAM…

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Unlocking the SAM journey

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Not a member? Sign up to access this and over 337 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 337+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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