Level 5 Learning Course
The practice and theory of KAM for everyone, no post-school qualifications required!
Online, on demand, start and finish any time.
For key account managers who’ve missed out on proper KAM training and other functions keen to embark on KAM as a new career. A guided learning experience working through a multi-media mix of recorded lectures, webinars, podcasts, papers, and presentations from established KAM experts and practitioners.
Endorsed by leading awarding body Training Qualifications UK
Apply any time!
• Access content online to fit your schedule
• Learn through expert lectures, webinars, presentations, papers and frameworks…
• Certificate demonstrates your competency
• Unlock career opportunities
Fee: £1500* (No extras)
*Discount available for Program & Corporate members! Program members £1,350, Full Corporate Members £999. Email: [email protected]
Gain the confidence and evidence of a solid education in KAM
No Pre-qualification
Just curiosity, available time, and a desire to learn.
Theory and Practice
Experienced practitioners and KAM experts offer their insights and the ‘tools of the trade’.
Evidence of competency
Business-ready assignments and certificate from TQUK proves your learning
Flexible learning
Consume online materials at your own pace, start any time.
Significant discount available for Corporate Members
Program Members receive a discount of 10% for this course, making the total just £1350.
Full Corporate Members receive an even greater discount, with the total cost being only £999!
Get in touch to claim your discount.
Course overview
Module 1: KAM Essentials
Through mixed-media materials you will:
- Explore the principles and practice of KAM, what it is and is not
- Learn how to identify customers as different types of key accounts
- Understand the role and importance of KAM relationships
- Appreciate the multiple roles, responsibilities and competencies of key account managers
Assignment exercises apply the tools and frameworks used in real KAM
Module 2: Strategic key account planning
The strategic key account plan is the key account manager’s most important instrument
Through a guided learning track and lectures, you will:
- Be able to write a strategic key account plan
- Understand KAM-related financial concerns
- Develop marketing strategies and techniques applicable in KAM
The assignment is a strategic key account plan
Module 3: KAM Implementation
Through mixed-media materials and the final lecture, you will:
- Be able to select and apply metrics for KAM progress and outcomes
- Examine the negotiation process and prepare to negotiate with a key account
- Understand how KAM is or is not implemented in the organisation
Assignments ask for the application of business-ready tools and frameworks
Frequently Asked Questions
- Working key account managers investing in their careers who haven’t received any substantial training in KAM.
- Key/account managers seeking recognition from their current or future employer by demonstrating their commitment to KAM and investment in their competencies.
- Account managers, salespeople and others seeking to develop their careers into KAM.
NB If you aren’t working with customers currently, you can still identify a real company (maybe your own?), explore it and complete the assignments around it.
- £1500, no extras – no travel, no hidden charges. Non-refundable.
- As little as £999 for employees of current AKAM corporate member organisations
You can register and pay here and now. If you are requesting a discount as a corporate member, email [email protected] for a payment link.
You can start any time, everything is available online.
- Pay fee
- Receive Student Handbook with access details
- Get started
The course is designed to fit around your job. How long it takes is up to you: it could take 8-10 months if you can maintain a fairly steady 3 hours per week, allowing for up to 3 weeks for assessment marking.
You should aim to complete within a year or you will lose momentum. But we allow a maximum of 3 years to accommodate any untoward life events.
All materials will be accessible through our learning platform and you can access them whenever you like, as often as you like, after release.
Materials are a very practical array delivered through different media, generated by experienced KAM practitioners and experts, so they are authentic and applicable in the real KAM world.
Module 1 materials will be accessible through the learning platform as soon as your registration fee is paid.
Materials for Module 2 will be released after your assignments for Module 1 have been assessed and passed, similarly materials for Module 3 will be released after your assignments for Module 2 have been assessed and passed.
Assignment items are submitted through the learning platform. You will receive a mark and brief feedback within 3 weeks.
You must achieve a minimum of 40% on all Modules to gain your Certificate.
You can email queries to your AKAM tutor, who will reply by email, phone or video call, as appropriate.
Recognition, improved prospects, confidence in your superior knowledge and competency.
A Certificate from independent awarding body Training Qualifications UK to demonstrate your investment in your value, your effort, knowledge and competency in KAM.
Student feedback
Still have questions?
[email protected]
Dr Diana Woodburn President, Association for Key Account Management
[email protected]
Geoff Quinn Chairman, Association for Key Account Management
Contact Us
Secure your place today
Take the next step towards developing your potential in Key Account Management
Ready to start? Register now, and you can get going straight away!
You’ll be given access to our learning platform,
You’ll then receive the student registration number for TU Dublin and your log in details for the programme modules on the Brightspace platform.
