Strategic key account plans: worksheets

Business analysis, Selection and categorisation of key accounts, Strategic key account plans

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Where/how do you start to write a strategic key account plan? First comes the collection and analysis of information, then interpretation and thinking, before creating strategies that will be powerful for your company and the customer’s business as well. These downloadable worksheets help you to digest and use what you know about the customer and come…

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Strategic key account plans: worksheets

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 313 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 313+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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For Key Account Managers and Programme Leaders

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