• What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
Home » Episodes » Episode 11
album-art
July 2, 2024
00:00
  • In this podcast, John Bailey (Hiab), Armelle Dupont (Vetropack) and Diana Woodburn (AKAM) talk about how and why key accounts are chosen, and why some major accounts don't make the cut. Key strategic accounts should be selected for their potential and willingness to partner, allied with their strategic fit with the supplier. But suppliers need[...]

About AKAM
What is KAM?
KAM Competencies
Individual Membership
Corporate Membership
PostGraduate Certificate
PostGraduate Diploma
Professional Diploma
Doctorate in Business Administration
Copyright © 2025 The Association for Key Account Management. 

AKAM is a not-for-profit company registered in the UK, no. 15592485

Contact AKAM
[email protected]
Terms & Conditions
Privacy Policy

Report

There was a problem reporting this post.

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Promoting goods or services
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member

Please allow a few minutes for this process to complete.

Report

You have already reported this .

You have successfully completed this development track.

You shall shortly receive your certificate by email.

Return to Member Dashboard

Congratulations!

You have successfully completed the development track.

You shall shortly receive your certificate by email.

Member Dashboard

Member Resources

Events

Learning Zone

Podcasts

Member Chatroom

Member Network

Manage Account

Log out

Sign up to our mailing list

Get FREE access to our bulletin!

Stay focused and current with the expert knowledge and practitioner experience you’ll find in the AKAM Bulletin. Every two months you’ll get an injection of KAM news, thought-provoking articles and tools/ideas you can utilise.

Close

Individual membership

For Key Account Managers and Programme Leaders

Explore individual membership

Corporate membership

For organisations and educational institutions

Explore corporate membership

The Association for

Key Account Management

Sign in

Lost your password?
{{playListTitle}}
  • {{ index + 1 }}
    {{ track.track_title }} {{ track.track_artist }} {{ track.album_title }} {{ track.length }}
{{list.tracks[currentTrack].track_title}}{{list.tracks[currentTrack].track_artist && typeof sonaar_music.option.show_artist_name != 'undefined' ? ' ' + sonaar_music.option.artist_separator + ' ' + list.tracks[currentTrack].track_artist:''}}
{{list.tracks[currentTrack].album_title}}
{{ list.tracks[currentTrack].album_title }}
{{list.tracks[currentTrack].track_title}}
{{list.tracks[currentTrack].track_artist }}
{{classes.speedRate}}X
{{list.tracks[currentTrack].track_title}}
{{list.tracks[currentTrack].track_artist }}
{{ cta['store-name'] }}