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Account Plans

Developing KAM structures: removing roadblocks and bottlenecks

Whatever KAM structure you decided to build in your organization, expect to face some bottlenecks and blockages. Don’t worry, you’re not the first! In this webinar, Dominykas Cibulskas will share real-life examples of what can happen when companies are building KAM organizations. His hints and advice might help you avoid similar problems in your KAM…

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Webinar

Trust: build, maintain, repair – a continuous journey

Does your customer fully trust you? You are of course trustworthy, yet this does not mean you are trusted. Trust is essential bedrock for progressing customer relationships yet at times it is managed too passively. Its assumed to be at an acceptable level when this really is not good enough. With a richer and deeper…

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Webinar

The big issue of KAM performance and rewards

In this webinar, Diana Woodburn shares insight into different ways that organisations recognise KAM performance and its consequences. If you’re a KAM programme leader or HR professional, you need to consider whether your performance and reward scheme sends mixed messages and encourages unfortunate behaviour. If you’re a key account manager, you’ll want to coach your…

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Webinar

Focusing Key Account Management through collaboration

Truly exploiting the benefits of Key Account Management has to be based on changing the dynamics of the relationships with clients to a more holistic engagement. Collaborative approaches broaden the capability of organisations to respond to (pull) or propose (push) more complex propositions to meet the demands of the market or specific challenges. All too…

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Webinar

Working with internal stakeholders

Key account managers don’t give nearly enough time and attention to internal stakeholders – the people who can make or break your carefully constructed, wizard strategic key account plan. Adrian Davis highlights where and why the barriers exist. Those internal stakeholders are still human, with anxieties and ambitions that may appear to be at odds…

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Webinar

Software Technology in KAM

Technology applicable to key accounts has taken a long time to arrive, with software vendors generally focused on managing large numbers of fairly simple customers rather than in-depth knowledge about a few large and extensive key accounts. Now there is a quite bewildering array of programmes, albeit still from a limited number of vendors, which…

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AKAM News

Webinars from the Association for Key Account Managers

Have you seen AKAM’s selection of recorded webinars for Key Account Managers? As a member of the Association for Key Account Management, you have exclusive access to the ‘member resources’ section of the website. AKAM’s ‘member resources’ is a Key Account Managers archive of informative and educational resources. In the member portal, you will find…

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AKAM News

Virtual Meetings: how to promote effective business relationships with key customers

Introducing the next members-only, AKAM webinar Virtual Meetings: how to promote effective business relationships with key customers With Cristina Mariani Alinea Training & Consulting Friday 27th November 12:15-1:00 p.m. CET/11:15-12:00 p.m. GMT Over the last few months, everyone has been thrown into meeting customers via Zoom etc. Most of us would rather be seeing customers face-to-face but,…

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AKAM News

What’s key in searching for the perfect Key Account Manager?

This webinar is open to all. What’s key in searching for the perfect Key Account Manager? Friday 6th November 2020 12:15-1:00 p.m. CET/11:15-12:00 p.m. BST Hosted by: The Association for Key Account Management It’s more important than ever for us to know what businesses want in a key account manager. Gintare’s session at our meeting…

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AKAM News

Sharing customer knowledge – a total organisational approach 💻

Sharing Customer Knowledge – a total organisational approach promises to be a snappy, thought-provoking webinar with EMCOR UK’s KAM exponents Steve Dolan and Jeremy Campbell. How do you get a Facilities Management biased business to focus on customers and customer value when the main thrust of the business is on providing services? How do you get…

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