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Key account manager role

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AKAM Workshops & Conferences

KAM Matrix: Pills for creating value in KAM

Carlos Ferrer Sotillo, BT Global Sales Director, delivered a presentation full of 28 inspirational ‘pills’. Drawing on a wide range of rousing and thoughtful messages, he challenged participants to take a handful of specific pills and use them to find ways of adding customer value. The audience was indeed inspired, and produced outputs ranging from…

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AKAM Workshops & Conferences

Bipolar KAM – 3rd Annual AKAM Conference

Almut Ringlben, Account Director and Florian Heidecke, Chief Client Officer of Namics AG were deliberately controversial in challenging delegates to consider the bipolar nature of KAM in many companies. They identified nine areas where two KAM approaches could be diametrically opposed to each other, and yet exist in the same organisation at the same time. It begs the question of…

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Webinar

KAM in the Coronacrisis

Government advice and laws change on a daily basis, and nobody seems clear about what is advisory and what is compulsory. But now large parts of life have settled into a new shape, and business into new ways of conducting itself. The changes may be permanent or temporary, but anyway no-one has any idea of…

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Webinar

7 Covid-driven supplier risks your customer didn’t plan for – Why KAMs need to know

The COVID-19 outbreak is causing the biggest disruption in decades to economies and businesses across the world. State of Flux 12 years of global annual research into supplier management best practices shows that most organisations are significantly exposed when it comes to supplier risk management, specifically pandemic risks. And while procurement and supply chain organisations…

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Webinar

Leading in a virtual workspace

Trust has long been recognised as an important ingredient of effective leadership – its centrality to a range of leadership theories being well documented over the past 50 plus years. However, the nature of leadership has changed dramatically in recent decades, in line with trends in business and organisational structures. Key account managers often need to…

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Webinar

Virtual Meetings: how to promote effective business relationships with key customers

This webinar was presented by Cristina Mariani, Alinea Training and consulting. Over the last few months, everyone has been thrown into meeting customers via Zoom etc. Most of us would rather be seeing customers face-to-face but, even when we return to the ‘new normal’, face-to-face visits are likely to be severely curtailed. Both supplier and customer companies…

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Webinar

What can KAM and HR Management share about informal influencing?

Below you can see the recorded webinar and view the presentation slides for the AKAM webinar ‘What can KAM and HR Management share about informal influencing?’. This webinar was presented with combined experience from Ramūnas Bagdonas, People and Engagement Head for Telia Lithuania, a leading Telco and IT provider, and Geoff Quinn, Director of KAM Centre of Excellence…

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Webinar

Does KAM have a dark side

Are close business relationships always synonymous with superior performance? Does the dark side of a business relationship spread in relationship portfolios? Based on interviews with key account managers, this research uncovers that the emergence of a ‘dark side’ in a business relationship can overshadow its benefits. This research also shows that the dark side can…

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Webinar

Strategic Management of Accounts or Management Of Strategic Accounts?

In this webinar, Dr Diana Woodburn explains how strategic key accounts should be managed, and how that is so different from the management of other customers. This Webinar Includes: Understanding the crucial differences between Strategic Management of Accounts and Management of Strategic Accounts Delivering the expectations of strategic accounts Calculating key account value/RoI Leading the culture for strategic…

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Account Plans

Developing KAM structures: removing roadblocks and bottlenecks

Whatever KAM structure you decided to build in your organization, expect to face some bottlenecks and blockages. Don’t worry, you’re not the first! In this webinar, Dominykas Cibulskas will share real-life examples of what can happen when companies are building KAM organizations. His hints and advice might help you avoid similar problems in your KAM…

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