• What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
Home » Member Resources » Finance in KAM » Page 4

Finance in KAM

Filter by Categories
AKAM Workshops & Conferences
Diagnostics and tools
Papers and articles
Podcasts
Video Views
Webinar
Web KAM

Search by topic, author, keywords and more. Filter your results by content type by pressing the black settings button.

This category can only be viewed by members.
Event

Challenging your customers

Chris Gregers, Senior KAM with Circle K Norge AS, traced the evolution of the sales role in the Norwegian fuel industry from basic sales through value based sales, relationship based sales, and what is called challenger sales. From the last two approaches KAM processes began to appear focusing upon value creation, joint ventures and developing…

To access this post, you must be a member. Please login or sign up.

Read More »
Papers and articles

Championing KAM: The Pfizer Center of Excellence

Pfizer recognized that an enterprise-wide shift would be required to address and evolve the structure of traditional sales, in order to create a more agile and innovative customer-centric approach via KAM, so it created its KAM Center of Excellence (CoE) to provide consistency in language and processes, support the business to build expertise and capabilities in KAM,…

To access this post, you must be a member. Please login or sign up.

Read More »
Papers and articles

Measuring the success of Key Account Management

How do you know if you are doing the right things? KAM can deliver exceptional levels of growth for organisations, but to achieve it requires focus, investment and ongoing support. To maintain this backing, KAM needs to demonstrate strong progress in areas that link to the organisation’s goals and to paint a rich picture of opportunities. In…

To access this post, you must be a member. Please login or sign up.

Read More »
Papers and articles

How incentives undermine KAM

Changing the reward system is one of the adaptations to KAM that organisations are most reluctant to change, but poorly focused reward schemes – usually sales volume based incentives – are not merely an unfortunate detail that will need to be sorted out at some stage: they can be a major driver in the wrong direction…

To access this post, you must be a member. Please login or sign up.

Read More »
Papers and articles

Securing key account growth in a competitive world

For many companies key accounts are or should be the ‘engine of growth’. Realising their potential is patchy, however, so Richard Ilsley and Alistair Taylor show why that is and how a KAM approach achieves such performance, validated through appropriate measurement.

To access this post, you must be a member. Please login or sign up.

Read More »
Video Views

Creating value through partnership

Tyrone Morris (Client Managing Director, Xerox Corporation) explains the importance of partnering with clients and gaining an awareness of the whole company before entering the Procurement process. Having a best-in-class bid team only works if it wins, and the chances of winning are hugely reduced if there’s no closeness with the customer by the time the bid is out.

To access this post, you must be a member. Please login or sign up.

Read More »
Webinar

Strategic partnership conversations: from supplier-customer to partnership

It’s hard to develop the business if your conversations with key customers are stuck at the sales/operations level. In this webinar, Dr Régis Lemmens explains how to develop an understanding of customer facts into real meaning that can drive a vision of what might be.  You have probably taken all the available shortcuts to results…

To access this post, you must be a member. Please login or sign up.

Read More »
AKAM Workshops & Conferences

AKAM technical workshop – Negotiation

Have you ever emerged from a negotiation wondering how and why did it all go wrong? It’s not just selling negotiations that can be brutal – securing enough resources internally or the right decisions for the customer can be just as difficult. Even in close KAM relationships and great KAM programmes, negotiation plays a critical part. At…

To access this post, you must be a member. Please login or sign up.

Read More »
Papers and articles

A contingency approach to Key Account Management

Sarah Petrelli’s Masters thesis (USI, Lugano) explores some of the less well-defined areas of KAM, which are, nevertheless, critical to key account managers’ success. This report on 20 interviews with working key account managers finds revealing differences in culture and levels of authority given to key account managers. Not surprisingly, the maturity of the KAM programme is…

To access this post, you must be a member. Please login or sign up.

Read More »
Corporate KAM

Finastra: Building operations to create customer value

Finastra’s customers are mostly banks and other financial institutions, but the lessons apply to any organisation in a concentrated market.  In this podcast Michael Sperger, Chief Operating Officer Americas Enterprise at Finastra, talks about the pivotal role of long-term enterprise relationships. Driven by an analytical understanding of how your own organisation and the customer create…

To access this post, you must be a member. Please login or sign up.

Read More »

About AKAM
What is KAM?
KAM Competencies
Individual Membership
Corporate Membership
PostGraduate Certificate
PostGraduate Diploma
Professional Diploma
Doctorate in Business Administration
Copyright © 2025 The Association for Key Account Management. 

AKAM is a not-for-profit company registered in the UK, no. 15592485

Contact AKAM
[email protected]
Terms & Conditions
Privacy Policy

Report

There was a problem reporting this post.

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Promoting goods or services
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member

Please allow a few minutes for this process to complete.

Report

You have already reported this .

You have successfully completed this development track.

You shall shortly receive your certificate by email.

Return to Member Dashboard

Congratulations!

You have successfully completed the development track.

You shall shortly receive your certificate by email.

Member Dashboard

Member Resources

Events

Learning Zone

Podcasts

Member Chatroom

Member Network

Manage Account

Log out

Sign up to our mailing list

Get FREE access to our bulletin!

Stay focused and current with the expert knowledge and practitioner experience you’ll find in the AKAM Bulletin. Every two months you’ll get an injection of KAM news, thought-provoking articles and tools/ideas you can utilise.

Close

Individual membership

For Key Account Managers and Programme Leaders

Explore individual membership

Corporate membership

For organisations and educational institutions

Explore corporate membership

The Association for

Key Account Management

Sign in

Lost your password?