This edition explores some of the most critical questions shaping the future of Key Account Management:
What do Key Accounts really value? How corporate foresight can strengthen KAM. Why your KAM strategy is broken (and only you can fix it). Measuring and managing customer profitability.
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Stay focused and current with the expert knowledge and practitioner experience you’ll find in the AKAM Bulletin. Every two months you’ll get an injection of KAM news, thought-provoking articles and tools/ideas you can utilise.
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