Account Based Marketing (ABM)
57% of the buying journey is complete before Sales even enters the picture! With ABM you can quadruple win rates, an opportunity too compelling to overlook.
Procurement: sales prevention or strategic asset?
Delve into the dynamics of procurement and sales relationships - are you extracting the true value?
AKAM Meeting: Communication – 90% of the KAM job!
Have you built your online comms skills? Do you know what messages to collect and convey to key customers? Find out from 3 different experts!