Rethinking Key Account Management
This webinar will explore the challenges suppliers face when they build KAM programmes and suggest a more robust approach that might be considered to ensure higher impact results.
What don’t you know about Procurement?
Trying to avoid Procurement is not only pointless, it’s actually counter-productive! But when you understand how Procurement thinks and operates, you can work with them instead of trying to beat them and ‘win’.
Plan to win: Boost your value with an effective strategic planning process
Shift from firefighting to forward planning by building account strategies that truly resonate with your customers. Hosted by FedEx’s Tim Mueller, you’ll learn how to…
KAM success demands internal alignment – Continued
More information will be made available soon.
KAM behind the scenes: What you should know before starting your KAM journey
More information will be made available soon.
Amplifying SAM with Customer-Led Account Based Marketing
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique further discuss the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
Save the date! AKAM in-person
Block Your Calendar - The Event You Won’t Want to Miss Next March, London becomes the epicentre of KAM. On 19th and 20th March 2026,…
