The KAM Blueprint- Customer-Centric, Data-Led, AI-Enabled

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Daniel Svvennsen February 2, 2026

In this forward-looking blueprint, Nima Heirati and Matt Wilkinson outline how Key Account Management must adapt to digitally driven buying journeys and AI-enabled engagement. The article presents a practical framework for combining digital tools, data, and targeted human interaction to improve customer experience and commercial outcomes. It shows how KAM teams can automate the transactional,…

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Categories: Papers and articles, Technology/ Digitisation
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Daniel Svvennsen May 22, 2025

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