Amplifying SAM with Customer-Led Account Based Marketing

Account Based Marketing (ABM), Customer understanding, Key account teams

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In this AKAM webinar, Dominique Côté, Founder of COSAWI, and Kate Burda, Founder of Kate Burda & Co, explore how a customer-led approach to account-based marketing can strengthen and amplify Strategic Account Management. The session focuses on integrating SAM and marketing around the customer journey, moving beyond inside-out campaigns toward team-enabled, value-led engagement. Through practical…

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Amplifying SAM with Customer-Led Account Based Marketing

Membership Required

To access this resource, please login.

Not a member? Sign up to access this and over 332 other resources, invites to exclusive events, member-only webinars and more!

Want to access this and 332+ other resources?

Access an ever-growing wealth of on-demand KAM materials in our Member Resources Library. Explore nearly 250 items including research papers, practical case studies, diagnostics and tools, podcasts, and videos.

As an AKAM member you'll improve your KAM practices through education and networking. Receive exclusive invites to in-person and online events, have the opportunity to build and certify your skills and access a wealth of knowledge.

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