The Q1 2026 edition of the AKAM Bulletin brings together four timely and practice-led perspectives on how Key Account Management must evolve to remain credible, valuable, and strategically essential.
From redefining how success in KAM is measured, to tackling the persistent challenge of internal alignment, to rethinking customer engagement in a digital and AI-enabled world, this edition focuses on the realities KAM professionals are facing right now. It also looks ahead, examining the accelerating shift toward machine-to-machine commerce and what that means for the future role of KAM.
Written by experienced practitioners, academics, and board-level leaders, the Bulletin combines practical frameworks with strategic insight. The result is a clear message: KAM cannot stand still. Those who adapt their metrics, operating models, and capabilities will strengthen their influence. Those who do not risk becoming irrelevant.
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