In 2025, with an increasingly challenging competitive environment, organisations seek different ways to compete and grow business.

This should be a time when KAM is considered an essential function that receives investment, time, energy and focus from senior leadership teams. And yet some organisations are:

• ditching KAM altogether and going back to a sales-focused business model
• trying to build a KAM programme but failing (and having to re-build every few years)
• resulting in suppliers and their customers losing significant potential value gains.

This webinar will explore the challenges suppliers face when they build KAM programmes and suggest a more robust approach that might be considered to ensure higher impact results.