The customer’s take on Strategic Relationship Management

Friday 13th October 2023
11:15-12:15 p.m. BST
Michael Winslow,
Partner, S P Consultancy


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Are you extracting the true value from your key business relationships?

This thought-provoking session will delve into the dynamics of procurement and sales relationships, offering valuable insights to drive your company’s success.

Webinar Highlights:

  • Maximizing Value from Key Business Relationships: Are you leaving untapped potential on the table? Learn how to extract the true value from your crucial partnerships, turning them into strategic assets rather than obstacles.
  • Developing Effective Strategic Relationships: Discover strategies to foster more productive and mutually beneficial relationships. Uncover the keys to building connections that drive growth and innovation.
  • Leveraging Key Suppliers/Customers: Explore the power of working closely with a select group of suppliers or customers. Learn how to fully harness their capabilities to boost your success.
  • Aligning Suppliers & Customers with Company Strategy: Ensure that your key partners understand and actively contribute to your company’s strategic direction. Learn techniques to align their efforts for shared success.
  • Desired Characteristics of Future Key Relationships: Gain insights into the qualities that define successful business relationships of the future. Adapt your approach to stay ahead in a rapidly changing landscape.
  • Global Mindset & Cultural Management: Understand the crucial implications of cultural diversity in business. Learn how to effectively manage across cultures, avoiding pitfalls and embracing opportunities.

Michael Winslow

Partner, S P Consultancy

Michael Winslow is a successful Senior Executive with experience at board level in both Executive & Non Executive positions. Michael has broad international experience set against a record of achievement in a wide range of industry sectors. Michael’s skills & expertise lie in negotiation, influencing & persuasion, as well as delivering significant success in developing and managing strategic partnerships and alliances, building global organisations’ behaviours and managing across cultures. He holds a Post Graduate Diploma in Executive Business Coaching and currently works with a number of businesses to help them define their business strategies and value propositions.

Hosted by:

The Association for Key Account Management

For more information:

Email [email protected]

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