External Stakeholder Networks and KAM – beyond the Dyad
Friday 19th May 2023
11:15-12:15 p.m. CET/11:15-12:15 p.m. GMT
Professor Paul Smith, Manchester Metropolitan University
How to understand, survive and thrive as a KAM in today’s business ecosystems
Join Professor Paul Smith in this insightful webinar as they explore the topic of External Stakeholder Networks and Key Account Management (KAM). Drawing on their extensive experience in B2B marketing and management consulting, they will provide valuable insights into how external stakeholder networks can influence dyadic Key Account relationships.
The webinar will use a real-life case study and recent key literature on stakeholder journeys to cover the following points:
- Identifying stakeholder networks influencing dyadic Key Account relationships: Learn how to identify the key stakeholders who can influence the success of your Key Account relationships and how to build strong relationships with them.
- Exploring stakeholder journeys and innovation: Discover how stakeholder journeys can provide valuable insights into how stakeholders interact with your organization, and how innovation can play a critical role in strengthening these relationships.
- Interdependence Theory and its use in analyzing stakeholder journey intersections: Understand the role of Interdependence Theory in analyzing the complex interactions between external stakeholders and your Key Account Management program and how it can be used to identify key intersection points in stakeholder journeys.
Whatever your role, this webinar will provide you with valuable insights into External Stakeholder Networks and Key Account Management. Join us for an engaging discussion and discover the latest research and best practices in the field.
Paul Smith
Professor Paul Smith is a former senior partner at PricewaterhouseCoopers LLP, where he specialised in technology enabled process transformation for a wide range of industries and clients, having significant KAM responsibilities. His research interests are primarily in B2B buying and innovation, but his expertise spans marketing research and analytics, digital marketing, complex statistical modelling and business applications of AI and machine learning.
Paul is a Board advisor to multiple large and small organisations, including the Gambling Commission, a leading global professional services firm and multiple UK SMEs.
Hosted by:
The Association for Key Account Management
For more information:
Email [email protected]
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