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    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
  • Login
  • What is KAM
    • KAM Definition
    • KAM Competencies
  • KAM of the Year
  • About AKAM
  • Events
  • Qualifications
    • PostGraduate Certificate
    • PostGraduate Diploma
    • Professional Diploma
    • Doctorate in Business Administration
  • Join AKAM
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Home » Membership Home » Learning Zone

Learning Zone

Welcome to the Learning Zone. AKAM offers multiple defined routes for developing your knowledge and competency in KAM.

Or alternatively you can always make your own way through the substantial collection of wide-ranging expert materials about KAM in Member Resources.

Topic Tracks

Take the self-directed, guided topic tracks below to develop your understanding of specific elements of KAM and gain CPD certificates. Only for AKAM members.

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PostGraduate Certificate

You can take a nine-month online course to gain a Postgraduate Certificate in KAM awarded by the Technological University of Dublin.

 

Learn More

PostGraduate Diploma

Building on the Postgraduate Certificate’s firm foundations, the Diploma expands ambitious key account managers’ horizons. 

 

Learn More

Professional Diploma

If you already have all the competencies you need, you can detail them against AKAM’s framework and gain recognition through the Professional Diploma.

Learn More

DBA

The first Doctorate in Business Administration in KAM: Truly stand out! Evidence your high-level, strategic competencies!

 

Learn More

Topic Tracks

How do topic tracks work?

Our KAM experts have a constructed a route a multi-media range of expert materials in Member Resources, both conceptual and practical. A track will take you through understanding the importance and nature of the issue/opportunity, underlying principles, predicted outcomes, tools to apply and pitfalls along the way, depending on the subject. You ‘consume’ each piece in turn to develop your understanding of the topic.

Optional certificate of CPD points

To gain points for Continuing Professional Development (CPD), with an accompanying certificate, complete the short, simple quiz after each item, designed to establish that you have covered all the material in the track. You need to score at least 60% but if you fall short, don’t worry, you can always go through the material again. Your answers are linked to the system which will allocate your CPD points so, although you can access all the material without completing the quizzes, you won’t gain those points if you don’t.

  • All Track
    6
  • Free
    8 Steps

    Building and using the key account matrix: selection, categorisation and management

    CPD certified! Successful completion of this topic track will earn you 7 CPD points. See more information below. Commonly companies have used past sales as…
  • Free
    6 Steps

    Highly Effective Key Account Teams: Know-how

    CPD certified! Successful completion of this topic track will earn you 5 CPD points. See more information below. To succeed with your key accounts, it…
  • Free
    10 Steps

    Key Account Manager role, competencies and attributes

    Just as Key Account Management is enacted differently in each organisation, so is the role of the key account manager. The role also needs to…
  • Free
    10 Steps

    Key Account Relationships

    There’s a lot to learn about how to develop and manage a relationship with a key customer. Such interorganisational relationships come with costs and commitments,…
  • Free
    9 Steps

    Metrics in Key Account Management

    CPD certified! Successful completion of this topic track will earn you 7 CPD points. See more information below. As you would expect in any serious…
  • Free
    7 Steps

    Strategic key account planning: How to do it

    CPD certified! Successful completion of this topic track will earn you 5 CPD points. See more information below. If you’ve never written a strategic key…
  • Free
    8 Steps

    Building and using the key account matrix: selection, categorisation and management

    CPD certified! Successful completion of this topic track will earn you 7 CPD points. See more information below. Commonly companies have used past sales as…
  • Free
    6 Steps

    Highly Effective Key Account Teams: Know-how

    CPD certified! Successful completion of this topic track will earn you 5 CPD points. See more information below. To succeed with your key accounts, it…
  • Free
    10 Steps

    Key Account Manager role, competencies and attributes

    Just as Key Account Management is enacted differently in each organisation, so is the role of the key account manager. The role also needs to…
  • Free
    10 Steps

    Key Account Relationships

    There’s a lot to learn about how to develop and manage a relationship with a key customer. Such interorganisational relationships come with costs and commitments,…
  • Free
    9 Steps

    Metrics in Key Account Management

    CPD certified! Successful completion of this topic track will earn you 7 CPD points. See more information below. As you would expect in any serious…
  • Free
    7 Steps

    Strategic key account planning: How to do it

    CPD certified! Successful completion of this topic track will earn you 5 CPD points. See more information below. If you’ve never written a strategic key…

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