5th Annual AKAM Conference: Online in March
March 9th & 10th 2023
5th Annual AKAM
Key Account Management Conference
Totally online – Join from anywhere in the world!
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Days Hours Minutes Seconds
A terrific line-up of industry and expert presenters in KAM
Online on Thursday 9th March and Friday 10th 2023, this two-day, three-part conference focuses on the three groups of people who are the ‘pillars’ of KAM: Key Customers, Senior Management and Key Account Managers.
Participate in the panel discussions and Q &A sessions alternating with thought-provoking presentations. This exceptional and experienced line-up of presenters will be offering new insights and thought-provoking ideas about KAM alongside practical approaches and tips.
Key Customers
Thursday, 9th March
11.00 – 13.00 GMT
Get inside the buyer’s head
Nick Hyner
- Are you dealing with ‘old-school’ or strategic procurement?
- Is your sales model aligned to how the strategic sourcing process works?
- Supplier relationship management and what it means for account management
The view from Purchasing
Rebecca Barnes
- The best and the rest of key supplier relationships
- Do you really understand how Procurement works?
- Positive added value and negative impact
Senior Management in KAM
Thursday, 9th March
14.00 – 16.00 GMT
Making senior management involvement in KAM work
Paul Wilson
- Why Senior Management matters in KAM
- The Challenges of involving Senior Managers
- Ways of engaging the “C-Suite” in Customer and Supplier organizations
- The KAM as leader of Senior Manager engagement
Executive sponsors: what and why?
Thierry Josselin
- Why is Executive sponsorship is critical in successful KAM?
- Securing necessary resources
- Lobbying for cross-functional support and alignment
- Build strong relationships with key accounts
Key Account Managers
Friday, 10th March
11.00 – 13.00 GMT
KAM – from value chain interface to ecosystem orchestrator
Marco Lippuner
- Digitalization results in fast-changing value chains with increasing complexity for customers and suppliers
- The B2B buying landscape is increasingly reflecting the 24/7 consumer world
- Managing the support structure is the key success factor for the KAM
Key Account Manager competencies – are we all clear?
Geoff Quinn
- What are the requirements, at what level?
- Why the job demands a unique set of competencies
- Using a data-driven competency matrix
- Taking control of your own development
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Full Members
This ticket is for those with Corporate, Programme or Full Individual membership with AKAM. You still need to register to attend.
Online Members
The annual conference is an exceptional event not part of online membership, but discounted to less than 50% for online members.
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Non-Members
Join AKAM as a full member now for €90 more and get free access to Member Resources & tickets to all other events for 12 months!
