Harnessing and growing supplier innovation

Customer view of value, Innovation, Key account manager competencies and attributes, Procurement & buying behaviour, Supplier evaluation, Value creation & co-creation

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This customer-focused research is full of insights into the complementary side of KAM – Supplier Relationship Management (SRM). How prevalent is SRM? What is it, how does it work? Do you know your customers’ approach to SRM? This report on SRM in 360 companies across all major sectors is packed with vital statistics e.g. over 90% of…

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