BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AKAM - ECPv6.16.4.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AKAM X-ORIGINAL-URL:https://akam.org X-WR-CALDESC:Events for AKAM REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20250704T111500 DTEND;TZID=Europe/London:20250704T121500 DTSTAMP:20250620T131336Z CREATED:20250620T095936Z LAST-MODIFIED:20250620T131336Z UID:10000025-1751627700-1751631300@akam.org SUMMARY:Plan to win: Boost your value with an effective strategic planning process DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/plan-to-win-boost-your-value-with-an-effective-strategic-planning-process/ CATEGORIES:FREE webinar open to all ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/Strategic-Account-Planning.jpeg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://us02web.zoom.us/j/87208256989 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250919T111500 DTEND;TZID=Europe/London:20250919T121500 DTSTAMP:20250904T125148Z CREATED:20250710T113919Z LAST-MODIFIED:20250904T125148Z UID:10000028-1758280500-1758284100@akam.org SUMMARY:KAM success demands internal alignment - Continued DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/kam-success-demands-internal-alignment-continued/ CATEGORIES:FREE webinar open to all ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_1025406169-scaled.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/kam-success-demands-internal-alignment-continued/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251024T111500 DTEND;TZID=Europe/London:20251024T121500 DTSTAMP:20251023T155802Z CREATED:20250703T104920Z LAST-MODIFIED:20251023T155802Z UID:10000027-1761304500-1761308100@akam.org SUMMARY:KAM behind the scenes DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/kam-behind-the-scenes-the-main-things-you-should-know-before-starting-your-kam-journey/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/png:https://akam.org/wp-content/uploads/Holding-Key.png ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/kam-behind-the-scenes-the-main-things-you-should-know-before-starting-your-kam-journey/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251205T111500 DTEND;TZID=Europe/London:20251205T121500 DTSTAMP:20251106T173057Z CREATED:20250721T131928Z LAST-MODIFIED:20251106T173057Z UID:10000030-1764933300-1764936900@akam.org SUMMARY:Amplifying SAM with Customer-Led Account Based Marketing DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/amplifying-sam-with-customer-led-account-based-marketing/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_1854527974.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://us02web.zoom.us/j/84396436761 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260123T111500 DTEND;TZID=Europe/London:20260123T121500 DTSTAMP:20251106T173028Z CREATED:20251029T090516Z LAST-MODIFIED:20251106T173028Z UID:10000031-1769166900-1769170500@akam.org SUMMARY:The Pit Crew Advantage: The Hero’s Journey for Key Account Management DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/the-pit-crew-advantage-the-heros-journey-for-key-account-management/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_28089721.jpg LOCATION:https://akam.org/event/the-pit-crew-advantage-the-heros-journey-for-key-account-management/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260227T131500 DTEND;TZID=Europe/London:20260227T141500 DTSTAMP:20260209T163003Z CREATED:20251219T095122Z LAST-MODIFIED:20260209T163003Z UID:10000033-1772198100-1772201700@akam.org SUMMARY:Measuring and managing customer profitability DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/measuring-and-managing-customer-profitability/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_509277082.jpg LOCATION:https://akam.org/event/measuring-and-managing-customer-profitability/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260319T133000 DTEND;TZID=Europe/London:20260320T164500 DTSTAMP:20260319T105130Z CREATED:20251119T151138Z LAST-MODIFIED:20260319T105130Z UID:10000032-1773927000-1774025100@akam.org SUMMARY:AKAM Annual Forum - London 2026 DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/akam-annual-forum-london-2026/ LOCATION:Oracle – Moorgate\, London\, One South Place\, London\, EC2M 2RB\, United Kingdom CATEGORIES:Workshop & Meeting ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2604406591.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260501T111500 DTEND;TZID=Europe/London:20260501T121500 DTSTAMP:20260421T151504Z CREATED:20251219T140706Z LAST-MODIFIED:20260421T151504Z UID:10000034-1777634100-1777637700@akam.org SUMMARY:How to engage clients in a world of overwhelm DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/how-to-engage-clients-in-a-world-of-overwhelm/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_1933243766.jpg LOCATION:https://akam.org/event/how-to-engage-clients-in-a-world-of-overwhelm/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260605T111500 DTEND;TZID=Europe/London:20260605T121500 DTSTAMP:20260529T124140Z CREATED:20260224T105247Z LAST-MODIFIED:20260529T124140Z UID:10000035-1780658100-1780661700@akam.org SUMMARY:The Hidden Multiplier in Strategic Accounts DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/the-hidden-multiplier-in-strategic-accounts/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/png:https://akam.org/wp-content/uploads/ChatGPT-Image-Feb-24-2026-10_51_50-AM.png ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/the-hidden-multiplier-in-strategic-accounts/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260703T111500 DTEND;TZID=Europe/London:20260703T121500 DTSTAMP:20260616T164142Z CREATED:20260605T085330Z LAST-MODIFIED:20260616T164142Z UID:10000037-1783077300-1783080900@akam.org SUMMARY:AI in KAM DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/ai-in-kam/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2797845307.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/ai-in-kam/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260904T111500 DTEND;TZID=Europe/London:20260904T121500 DTSTAMP:20260605T091333Z CREATED:20260605T090134Z LAST-MODIFIED:20260605T091333Z UID:10000038-1788520500-1788524100@akam.org SUMMARY:AKAM KAM of the Year - Open to All! DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/akam-kam-of-the-year/ CATEGORIES:FREE webinar open to all ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2121178040-1.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/akam-kam-of-the-year/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261002T111500 DTEND;TZID=Europe/London:20261002T121500 DTSTAMP:20260605T093124Z CREATED:20260605T092955Z LAST-MODIFIED:20260605T093124Z UID:10000039-1790939700-1790943300@akam.org SUMMARY:How to manage the KAM ecosystem DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/how-to-manage-the-kam-ecosystem/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2754863333.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/how-to-manage-the-kam-ecosystem/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261106T111500 DTEND;TZID=Europe/London:20261106T121500 DTSTAMP:20260605T083716Z CREATED:20260605T083647Z LAST-MODIFIED:20260605T083716Z UID:10000036-1793963700-1793967300@akam.org SUMMARY:Understanding your key customers\, why surveys will never work! DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/understanding-your-key-customers-why-surveys-will-never-work/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2625691081-2.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://akam.org/event/understanding-your-key-customers-why-surveys-will-never-work/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261204T111500 DTEND;TZID=Europe/London:20261204T121500 DTSTAMP:20260605T093941Z CREATED:20260605T093728Z LAST-MODIFIED:20260605T093941Z UID:10000040-1796382900-1796386500@akam.org SUMMARY:ABM shared client experiences DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme! \n \n \n \n Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey. Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes. Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Armelle Dupont \n \n \n \n Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative. URL:https://akam.org/event/abm-shared-client-experiences/ CATEGORIES:Member Webinar ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/shutterstock_2719429729.jpg ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org LOCATION:https://us02web.zoom.us/j/87345053366 END:VEVENT END:VCALENDAR