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DTSTART;TZID=Europe/London:20231013T111500
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UID:10000004-1697195700-1697199300@akam.org
SUMMARY:Procurement: sales prevention or strategic asset?
DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme!				\n				\n				\n				\n									Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey.  Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes.  Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Speaker:				\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n					Armelle Dupont				\n				\n				\n				\n									Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative.
URL:https://akam.org/event/procurement-sales-prevention-or-strategic-asset/
CATEGORIES:FREE webinar open to all
ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/2023/08/shutterstock_1995497000-scaled-1.jpg
ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org
LOCATION:https://akam.org/event/procurement-sales-prevention-or-strategic-asset/
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DTSTAMP:20230816T203656Z
CREATED:20230815T110216Z
LAST-MODIFIED:20230816T203656Z
UID:10000001-1694776500-1694780100@akam.org
SUMMARY:Account Based Marketing (ABM)
DESCRIPTION:Discover what really goes on behind the scenes in managing a Key Account Management programme!				\n				\n				\n				\n									Sometimes\, despite our best plans\, it feels like we’re putting the cart before the horse—but that’s all part of the journey.  Join us for an honest and practical webinar\, where we’ll pull back the curtain on the real challenges and solutions in KAM programmes.  Get ready for fresh perspectives\, candid stories\, and useful tips to bring your key account efforts back on track. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Speaker:				\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n					Armelle Dupont				\n				\n				\n				\n									Vetropack Holding AG\, Head of Strategic Accounts Master’s Degree Food & Beverage Engineering. Head of Strategic Accounts and Customer Experience\, Vetropack Holding AG. 20 years’ experience in packaging and machinery industry. KAM program leader and KA director for 13 years in Tetra Laval Group\, Amcor Group and Vetropack Holding AG. AKAM board member since 10 years\, driving the “KAM of the year” initiative.
URL:https://akam.org/event/account-based-marketing-abm/
CATEGORIES:FREE webinar open to all
ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/2023/08/immo-wegmann-DX3_dXuHVl8-unsplash-scaled-1.jpeg
ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org
LOCATION:https://akam.org/event/account-based-marketing-abm/
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