BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AKAM - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://akam.org
X-WR-CALDESC:Events for AKAM
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250704T111500
DTEND;TZID=Europe/London:20250704T121500
DTSTAMP:20260417T061817
CREATED:20250620T095936Z
LAST-MODIFIED:20250620T131336Z
UID:48664-1751627700-1751631300@akam.org
SUMMARY:Plan to win: Boost your value with an effective strategic planning process
DESCRIPTION:This session explains why the relationship quality is the hidden multiplier behind the success of every account strategy\, account plan\, and sales activity in strategic accounts.\n\nA few relationship factors that reliably increase access\, alignment\, speed of decisions\, and value creation are presented\, as well as what typically blocks them. \n\nIt is about alignment\, expectations\, and common rules of engagement – exploring “How can we grow together?”\, “Where do we both align and benefit?” and “How do we deal with different interests?” The relationship needs to grow as a partnership\, not a battlefield.\n\nA simple method to assess the depth and quality of the relationship will be presented\, as well how to leverage these insights to define concrete actions for the account team.\n\nA real-life case study will illustrate the use of the presented concepts: how Global Risk Management and factory audits helped reduce the risk of fire at the locations of a global strategic account\, and opened multiple doors for a deeper strategic collaboration.								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Speaker:				\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n					Martin Riedel				\n				\n				\n				\n					Founder Martin Riedel Consulting\, Associated Partner Valuecreator				\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n									Martin Riedel is a senior Global/Key Account Management expert\, speaker\, and consultant with 30+ years in industrial B2B. He advises GAM/KAM and Sales leaders when strategic accounts need clearer alignment\, better access\, and sustainable value growth.As founder of Martin Riedel Consulting and an Associated Partner at Valuecreator\, he helps organisations build and scale GAM/KAM programs\, coach account teams\, sharpen consultative selling\, and create truly strategic customer relationships.Previously\, he spent 25 years at Schneider Electric\, leading strategic GAM initiatives and building a new L&D program. He brings 20 years of hands-on experience as Global Account Manager for Nestlé and in leading Swiss-based GAMs. Martin has taught and presented on GAM at the University of St. Gallen\, IMD Lausanne\, and AMC St. Gallen (GAMPRO)\, and holds degrees in Electrical & Automation Engineering and International Management.
URL:https://akam.org/event/plan-to-win-boost-your-value-with-an-effective-strategic-planning-process/
CATEGORIES:FREE webinar open to all
ATTACH;FMTTYPE=image/jpeg:https://akam.org/wp-content/uploads/Strategic-Account-Planning.jpeg
ORGANIZER;CN="The Association for Key Account Management":MAILTO:info@a4kam.org
LOCATION:https://us02web.zoom.us/j/87208256989
END:VEVENT
END:VCALENDAR